What Is Included in a Brand Identity Package?
Short answer: A brand identity package normally includes a logo suite, colour palette, typography, brand guidelines and core collateral such as cards, social templates and packaging, so the brand looks and sounds consistent everywhere.
Logo suite
Primary logo plus horizontal, stacked and icon-only versions, in colour, black and white.
Colour palette
Primary and secondary colours with exact values for print and screen.
Typography system
Headline and body typefaces with rules for sizes and spacing.
Brand guidelines
A document showing correct and incorrect usage, spacing and tone of voice.
Collateral and templates
Business cards, letterheads, social media templates, packaging or signage built on the identity.
Brand strategy
Positioning, audience and messaging that make sure the visuals say the right thing.
Frequently asked questions
What files should I receive?
Vector logo files, exported PNGs, the guidelines document and editable templates, all delivered to you and owned by you.
Is a logo the same as a brand?
No. A logo is one part of a brand, which also includes positioning, voice and consistent visuals.
Talk to ILS Collectives
Tell us what you want to achieve and we will reply with a clear, scoped plan.