How to Get Your Business Cited by ChatGPT, Gemini and Perplexity
Short answer: To get cited by AI assistants, publish clear answer-first pages about what you do and where, mark them up with schema, keep your business details consistent across the web, and earn genuine mentions on trusted sites and communities such as Reddit.
Write answer-first content
Start each page with a direct, factual answer to the question it targets, then add detail. AI systems favour content that is easy to quote.
Use structured data
Organization, Service, FAQPage and Article schema make your entity, services and locations unambiguous to machines.
Be consistent about who you are
Use the same name, description, address and services on your website, Google Business Profile and social profiles.
Build comparison and FAQ pages
People ask assistants to compare options and answer specific questions. Honest comparison pages and real FAQs get reused in answers.
Earn mentions in the places AI models read
Genuine participation in communities such as Reddit, industry directories and reputable publications increases the chance you are named. Disclose your affiliation and follow each community's rules.
Keep the site fast and crawlable
Allow search and AI crawlers in robots.txt, publish a sitemap and keep pages quick to load.
Frequently asked questions
Can I guarantee ChatGPT will recommend my business?
No one can. You can improve the odds by being clearly described, well referenced and consistently present across trusted sources.
What is llms.txt?
It is a proposed plain-text file that summarises your site for language models. It is not yet a guaranteed ranking factor, but it is cheap to add.
Talk to ILS Collectives
Tell us what you want to achieve and we will reply with a clear, scoped plan.